Thread: Two Flyers

Two Flyers

From
elein
Date:
Here are two flyers I'm planning on producing for
OSCON and LWE.

The first is based on Peter E's flyer from LinuxTag
and the second is based on an article from General Bits
on the Open Source Maturity Model.

Unless people *hate* them, links to these flyers should
be created from *somewhere* on postgresql.org, presumably
the advocacy page, but who knows where would be more
helpful.

Constructive comments and corrections are welcome.

http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf

elein
============================================================
elein@varlena.com        Varlena, LLC        www.varlena.com

          PostgreSQL Consulting, Support & Training

PostgreSQL General Bits   http://www.varlena.com/GeneralBits/
=============================================================
I have always depended on the [QA] of strangers.


Re: Two Flyers

From
Robby Russell
Date:
On Fri, 2004-07-02 at 16:39, elein wrote:
> Here are two flyers I'm planning on producing for
> OSCON and LWE.
>
> The first is based on Peter E's flyer from LinuxTag
> and the second is based on an article from General Bits
> on the Open Source Maturity Model.
>
> Unless people *hate* them, links to these flyers should
> be created from *somewhere* on postgresql.org, presumably
> the advocacy page, but who knows where would be more
> helpful.
>
> Constructive comments and corrections are welcome.
>
> http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
> http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf
>
> elein

Elein,

If necessary, I have a Portland connection for discounted printing for
fliers. I would be happy to help out in this department if this is
needed.

Cheers,

-Robby

--
Robby Russell | Owner.Developer.Geek
PLANET ARGON  | www.planetargon.com
Portland, OR  | robby@planetargon.com
503.351.4730  | blog.planetargon.com



Re: Two Flyers

From
Peter Eisentraut
Date:
elein wrote:
> Here are two flyers I'm planning on producing for
> OSCON and LWE.

Why don't you use the standard elephant logo?

> Unless people *hate* them, links to these flyers should
> be created from *somewhere* on postgresql.org, presumably
> the advocacy page, but who knows where would be more
> helpful.

Yeah, if we could get some space, I have the OpenOffice file for the
flyers I have, plus elephant images in various formats.  That plus your
flyers, we should really collect that somewhere.


Re: Two Flyers

From
"Donnacha Mac Gloinn"
Date:
Well done, Elein.

Here are some typo corrections and comments which I hope you will find
useful:

pgflyer.pdf - What is PostgreSQL? :

Of the two flyers, this is by far the best.


"The last stable version runs on 23 plattforms"

 - only one t in "platforms"

"PostgreSQL is Open-Source-Software."

 - the hyphens are unnecessary for the phrase "Open Source software"
 (note, also, the letter s in software is not capitalized).

"Hot stand-by"

 - again, the hyphen is unnecessary and not commonly used in the
 database context (ref. Google).

"Fully ACID compliant, serialable transactions"

 - serializable?


pgosmm1.pdf "Choosing PostgreSQL" :

I understand what you are trying to do here but feel that space spent
explaining the sort of project which PostgreSQL ISN'T will merely
confuse people.  A rule of thumb in any sort of marketing is to
concentrate on what your product IS because the human mind isn't good at
processing negatives (i.e. what something ISN'T).  For instance, you
don't want people to end up vaguely associating PostgreSQL with
statements such as "The project has just started. The stability of the
developers group and need for the product are unclear".


Again, well done, you've put a lot of work into precisely the sort of
thing that PostgreSQL advocacy needs.

Donnacha




On Fri, 2 Jul 2004 16:39:40 -0700, "elein" <elein@varlena.com> said:
>
> Here are two flyers I'm planning on producing for
> OSCON and LWE.
>
> The first is based on Peter E's flyer from LinuxTag
> and the second is based on an article from General Bits
> on the Open Source Maturity Model.
>
> Unless people *hate* them, links to these flyers should
> be created from *somewhere* on postgresql.org, presumably
> the advocacy page, but who knows where would be more
> helpful.
>
> Constructive comments and corrections are welcome.
>
> http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
> http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf
>
> elein
> ============================================================
> elein@varlena.com        Varlena, LLC        www.varlena.com
>
>           PostgreSQL Consulting, Support & Training
>
> PostgreSQL General Bits   http://www.varlena.com/GeneralBits/
> =============================================================

Re: Two Flyers

From
elein
Date:
Typos have been corrected in the General PostgreSQL flyer.
Thanks to Alvarro and Donnacha.

About the Open Source Maturity Model... If it does not ring
true for you, don't use it.  I think it is a good objective
evaluation method in which PostgreSQL shines.

--elein

On Sat, Jul 03, 2004 at 04:32:19AM +0100, Donnacha Mac Gloinn wrote:
>
> Well done, Elein.
>
> Here are some typo corrections and comments which I hope you will find
> useful:
>
> pgflyer.pdf - What is PostgreSQL? :
>
> Of the two flyers, this is by far the best.
>
>
> "The last stable version runs on 23 plattforms"
>
>  - only one t in "platforms"
>
> "PostgreSQL is Open-Source-Software."
>
>  - the hyphens are unnecessary for the phrase "Open Source software"
>  (note, also, the letter s in software is not capitalized).
>
> "Hot stand-by"
>
>  - again, the hyphen is unnecessary and not commonly used in the
>  database context (ref. Google).
>
> "Fully ACID compliant, serialable transactions"
>
>  - serializable?
>
>
> pgosmm1.pdf "Choosing PostgreSQL" :
>
> I understand what you are trying to do here but feel that space spent
> explaining the sort of project which PostgreSQL ISN'T will merely
> confuse people.  A rule of thumb in any sort of marketing is to
> concentrate on what your product IS because the human mind isn't good at
> processing negatives (i.e. what something ISN'T).  For instance, you
> don't want people to end up vaguely associating PostgreSQL with
> statements such as "The project has just started. The stability of the
> developers group and need for the product are unclear".
>
>
> Again, well done, you've put a lot of work into precisely the sort of
> thing that PostgreSQL advocacy needs.
>
> Donnacha
>
>
>
>
> On Fri, 2 Jul 2004 16:39:40 -0700, "elein" <elein@varlena.com> said:
> >
> > Here are two flyers I'm planning on producing for
> > OSCON and LWE.
> >
> > The first is based on Peter E's flyer from LinuxTag
> > and the second is based on an article from General Bits
> > on the Open Source Maturity Model.
> >
> > Unless people *hate* them, links to these flyers should
> > be created from *somewhere* on postgresql.org, presumably
> > the advocacy page, but who knows where would be more
> > helpful.
> >
> > Constructive comments and corrections are welcome.
> >
> > http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
> > http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf
> >
> > elein
> > ============================================================
> > elein@varlena.com        Varlena, LLC        www.varlena.com
> >
> >           PostgreSQL Consulting, Support & Training
> >
> > PostgreSQL General Bits   http://www.varlena.com/GeneralBits/
> > =============================================================

Re: Two Flyers - pgflyer.pdf

From
"Greg Sabino Mullane"
Date:
-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1


Quick notes, mostly to do with grammar and spelling:

"Open-Source" needs neither capitilization nor hyphenation.

A comma is needed after "Many organizations"

A comma is needed after "large corporations"

"have implemented" is wordy: go with "use" instead.

The entire "Many organizations" sentence is awkward.

"Join the PostrgreSQL revolution" sounds dorky and unprofessional.
The corporate world does not want to hear the word "revolution."
They want words like "stable", "TCO", "popular", and "enterprise"

The entire "Join the" sentence is redundant and could be removed.
Just jump straight to the bullet list.

In the "excellent support" bullet, we may want to mention that
the support solutions are "around the clock" or "24/7".

"Appropriate for high volume environments" sounds a little
weak. Replace "appropriate" with "excellent" or "good" or
"full support" or ???.

"Proprietary vendors use this strategy for that reason as well."
The use of "this and that" is hard to read: rephrase as
"Proprietary vendors use MVCC for the same reason"

"The last stable version" implies there are "unstable" versions:
just say "the latest version" instead.

"Open-Source-Software" should be "open source software".

"If your staff have" should be "if your company has"

"in any way" needs a comma afterwards.

Remove the "then" in the same sentence.

"costs" should be "cost"

"ANSI-SQL-99-Standard compliant" should be
"ANSI SQL99 standard compliant" or
"ANSI/ISO SQL99 standard compliant"

Stored procedures bullet:
Might want to mention more languages and move the bullet up.
Perhaps PL/Java, Pl/R, and Pl/PHP?

Add comma after XML

Typos: "standby" "authentication"

"Tools for generating portable SQL to share with
 other SQL-compliant systems"
Not sure if this belongs in here.

"Cross-database compatibility functions"
What is this one trying to say?

"gets the job done and with no hassle" is bad English: simply
say "gets the job done with no hassles" or something else
(anyone?)

"Any more questions? You will certainly find the answer on the website
www.postgresql.org."
Actually, they won't, but that's not the flyer's problem. :)

It's not clear what "PostgreSQL General Bits" is: it could easily
be construed to be the name of the flyer.

A quick pronounciation guide at the very top might be nice.
(e.g. "pronounced 'Post-Gres-Cue-Ell'")

Overall, a good start, but the tone and the style needs some work.
We should get someone who does this sort of thing for a living
to help out, e.g. a marketer or a proofreader. Anyone know someone?

- --
Greg Sabino Mullane greg@turnstep.com
PGP Key: 0x14964AC8 200407041112

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Re: Two Flyers - pgflyer.pdf

From
Alvaro Herrera
Date:
On Sun, Jul 04, 2004 at 03:11:26PM -0000, Greg Sabino Mullane wrote:

> Overall, a good start, but the tone and the style needs some work.
> We should get someone who does this sort of thing for a living
> to help out, e.g. a marketer or a proofreader. Anyone know someone?

I think most of this text comes verbatim (or close to it) from
advocacy.postgresql.org ... the text there should be fixed too!

--
Alvaro Herrera (<alvherre[a]dcc.uchile.cl>)
"Et put se mouve" (Galileo Galilei)


Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Fri, 2 Jul 2004, elein wrote:

> http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
> http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf

xpdf doesn't seem to display either of these, but am curious as to why you
aren't using the official logo for either of the flyers?

----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
elein
Date:
I don't know about xpdf.  The colors sometimes come up
weird in the acrobat built in on galeon, but I think
that is just my screen and it doesn't always happen.

I'm using the slony elephant just on whimsy.
I just like them better and they have not
snuck over to the php camp. But it is not meant
to be a strong statement about anything.

--elein

On Mon, Jul 05, 2004 at 11:24:26PM -0300, Marc G. Fournier wrote:
> On Fri, 2 Jul 2004, elein wrote:
>
> >http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
> >http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf
>
> xpdf doesn't seem to display either of these, but am curious as to why you
> aren't using the official logo for either of the flyers?
>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664
>
> ---------------------------(end of broadcast)---------------------------
> TIP 4: Don't 'kill -9' the postmaster

Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Mon, 5 Jul 2004, elein wrote:

> I'm using the slony elephant just on whimsy. I just like them better and
> they have not snuck over to the php camp. But it is not meant to be a
> strong statement about anything.

For official events, especially one that we are trying to make as large a
statement at as we seem to be with this one, using the standard, official
logo should be, I think, a high priority ...

----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
elein
Date:
People can make any changes and republish the one page
general flyer.  (But I still need to link up the open office file.)

The other one on the Open Source Maturity Model is my
document--more of a white paper.  It can be republished,
but only as is.

Since I made up the flyers and Varlena, llc is paying for the
copies of both flyers for Oscon, I get to choose the elephant
I like best.

Anyone else is welcome and encouraged to create and print
their own flyer.

Personally, I think we should take over the elephant motif
en masse.  And I think that the particular elephant does not matter
that much.  But I understand that you (Marc) and others
disagree.

As I said, I'm not trying to make a statement.  I'm just choosing
elephant pictures :-)

elein

On Tue, Jul 06, 2004 at 12:20:21AM -0300, Marc G. Fournier wrote:
> On Mon, 5 Jul 2004, elein wrote:
>
> >I'm using the slony elephant just on whimsy. I just like them better and
> >they have not snuck over to the php camp. But it is not meant to be a
> >strong statement about anything.
>
> For official events, especially one that we are trying to make as large a
> statement at as we seem to be with this one, using the standard, official
> logo should be, I think, a high priority ...
>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664
>
> ---------------------------(end of broadcast)---------------------------
> TIP 4: Don't 'kill -9' the postmaster

Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Mon, 5 Jul 2004, elein wrote:

> Since I made up the flyers and Varlena, llc is paying for the
> copies of both flyers for Oscon, I get to choose the elephant
> I like best.

Ah, ok, well, as long as they aren't considered "official project" flyers,
that's okay ... sorry, I misunderstood your original intent ...

Is anyone working on official flyers for OSCON?  Or should we be looking
at re-printing the ones that Peter used at LinuxTag for that purpose?
Peter?

----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
"Jussi.Mikkola@bonware.com"
Date:
Hi,

I think the question here is, why do you have there a picture of an
elephant? Would a nice mouse be fine too?

If the purpose of the picture is to be a logo, then it would be best to
use the logo that is associated with what ever is the topic.

The idea is, that when the user sees that logo, he knows, that this is
the same company, software, or what ever. Seeing another kind of logo
also means, that this is something else. Maybe a pirate copy of the
original??

If people are not happy with the current logo, then perhaps we should
consider of having a new one. But changing logos is not like changing
t-shirts. It should be thought of carefully, and there should be good
reasons for doing it. And one should of course remember, that it can't
be done too often.

I think Shell is an example, that is often referred when talking about logos.

Rgs,

Jussi





> People can make any changes and republish the one page
> general flyer.  (But I still need to link up the open office file.)
>
> The other one on the Open Source Maturity Model is my
> document--more of a white paper.  It can be republished,
> but only as is.
>
> Since I made up the flyers and Varlena, llc is paying for the
> copies of both flyers for Oscon, I get to choose the elephant
> I like best.
>
> Anyone else is welcome and encouraged to create and print
> their own flyer.
>
> Personally, I think we should take over the elephant motif
> en masse.  And I think that the particular elephant does not matter
> that much.  But I understand that you (Marc) and others
> disagree.
>
> As I said, I'm not trying to make a statement.  I'm just choosing
> elephant pictures :-)
>
> elein
>
> On Tue, Jul 06, 2004 at 12:20:21AM -0300, Marc G. Fournier wrote:
> > On Mon, 5 Jul 2004, elein wrote:
> >
> > >I'm using the slony elephant just on whimsy. I just like them better and
> > >they have not snuck over to the php camp. But it is not meant to be a
> > >strong statement about anything.
> >
> > For official events, especially one that we are trying to make as large a
> > statement at as we seem to be with this one, using the standard, official
> > logo should be, I think, a high priority ...
> >
> > ----
> > Marc G. Fournier Hub.Org Networking Services (http://www.hub.org)
> > Email: scrappy@hub.org Yahoo!: yscrappy ICQ: 7615664
> >
> > ---------------------------(end of broadcast)---------------------------
> > TIP 4: Don't 'kill -9' the postmaster
>
> ---------------------------(end of broadcast)---------------------------
> TIP 3: if posting/reading through Usenet, please send an appropriate
>       subscribe-nomail command to majordomo@postgresql.org so that your
>       message can get through to the mailing list cleanly


Re: Two Flyers

From
Alvaro Herrera
Date:
On Tue, Jul 06, 2004 at 01:07:02PM +0300, Jussi.Mikkola@bonware.com wrote:

> I think the question here is, why do you have there a picture of an
> elephant? Would a nice mouse be fine too?
>
> If the purpose of the picture is to be a logo, then it would be best to
> use the logo that is associated with what ever is the topic.
>
> The idea is, that when the user sees that logo, he knows, that this is
> the same company, software, or what ever. Seeing another kind of logo
> also means, that this is something else. Maybe a pirate copy of the
> original??

Maybe, but I have seen many different penguins (althought the one from
the (Marc or Larry?) Ewing guy is still the most common), and whenever I
see one I know it's about Linux.

So maybe people should not be picky about exactly which elephant is
there ...

Maybe open source/free software just has a different attitude towards
logos.  Maybe it's just me.

--
Alvaro Herrera (<alvherre[a]dcc.uchile.cl>)
"La soledad es compañía"


Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Tue, 6 Jul 2004, Alvaro Herrera wrote:

> On Tue, Jul 06, 2004 at 01:07:02PM +0300, Jussi.Mikkola@bonware.com wrote:
>
>> I think the question here is, why do you have there a picture of an
>> elephant? Would a nice mouse be fine too?
>>
>> If the purpose of the picture is to be a logo, then it would be best to
>> use the logo that is associated with what ever is the topic.
>>
>> The idea is, that when the user sees that logo, he knows, that this is
>> the same company, software, or what ever. Seeing another kind of logo
>> also means, that this is something else. Maybe a pirate copy of the
>> original??
>
> Maybe, but I have seen many different penguins (althought the one from
> the (Marc or Larry?) Ewing guy is still the most common), and whenever I
> see one I know it's about Linux.
>
> So maybe people should not be picky about exactly which elephant is
> there ...
>
> Maybe open source/free software just has a different attitude towards
> logos.  Maybe it's just me.

If its being "sold" as an "official document", the proper logo should be
used ... if its being "sold" as a "company document", then sure, choose
your own logo ...

----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
elein
Date:
I donated the time for these flyers. My company is donating
the printing.

Are you saying that you do not want the flyers I created
at the PostgreSQL booth, representing PostgreSQL, at
OSCON?

Only because I'm using the slony elephant instead
of the other one?

--elein

On Tue, Jul 06, 2004 at 01:25:29AM -0300, Marc G. Fournier wrote:
> On Mon, 5 Jul 2004, elein wrote:
>
> >Since I made up the flyers and Varlena, llc is paying for the
> >copies of both flyers for Oscon, I get to choose the elephant
> >I like best.
>
> Ah, ok, well, as long as they aren't considered "official project" flyers,
> that's okay ... sorry, I misunderstood your original intent ...
>
> Is anyone working on official flyers for OSCON?  Or should we be looking
> at re-printing the ones that Peter used at LinuxTag for that purpose?
> Peter?
>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
Andreas Pflug
Date:
elein wrote:

>I donated the time for these flyers. My company is donating
>the printing.
>
>Are you saying that you do not want the flyers I created
>at the PostgreSQL booth, representing PostgreSQL, at
>OSCON?
>
>Only because I'm using the slony elephant instead
>of the other one?
>
>

Probably not, but it's certainly unfortunate to use a different logo.
It's a question of CI (Community Identity) to use the same logo
throughout all documents covering the core product. Marketing is done by
imprinting the same images into the retina again and again.

BTW I like the LinuxTag flyer, the elephant as watermark is widely visible.

Regards,
Andreas



Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Tue, 6 Jul 2004, elein wrote:

> I donated the time for these flyers. My company is donating
> the printing.
>
> Are you saying that you do not want the flyers I created
> at the PostgreSQL booth, representing PostgreSQL, at
> OSCON?
>
> Only because I'm using the slony elephant instead
> of the other one?

If you are distributing Slony brochures, use the Slony elephant ... we
have an official logo, that is used *everywhere* ... in marketing, I
believe its called 'branding a product', and slipping in a different logo,
IMHO, only breeds a sense of confusion and incohesiveness as far as the
project is concerned ...

PostgreSQL Elephant != Slony Elephant != Mammoth Elephant

They are all different logos, for different products, and should be used
to advertise their respective products, not a different one altogether ...

----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
"Joshua D. Drake"
Date:
> believe its called 'branding a product', and slipping in a different
> logo, IMHO, only breeds a sense of confusion and incohesiveness as far
> as the project is concerned ...
>
> PostgreSQL Elephant != Slony Elephant != Mammoth Elephant
>
> They are all different logos, for different products, and should be used
> to advertise their respective products, not a different one altogether ...
                                        ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I agree completely so when does the PostgreSQL, Inc. elephant get
changed ? ;) (This is not flamebait, I am just teasing Marc).

Sincerely,

Joshua D. Drake

>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664
>
> ---------------------------(end of broadcast)---------------------------
> TIP 3: if posting/reading through Usenet, please send an appropriate
>      subscribe-nomail command to majordomo@postgresql.org so that your
>      message can get through to the mailing list cleanly


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Attachment

Re: Two Flyers

From
"Greg Sabino Mullane"
Date:
-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1


> Since I made up the flyers and Varlena, llc is paying for the
> copies of both flyers for Oscon, I get to choose the elephant
> I like best.
>
> Anyone else is welcome and encouraged to create and print
> their own flyer.

This is a strange attitude to take when earlier you said:

> Unless people *hate* them, links to these flyers should
> be created from *somewhere* on postgresql.org, presumably
> the advocacy page, but who knows where would be more
> helpful.

...which would assume that these are meant to be taken as
official community-sanctioned flyers, regardless of who is
paying for them.

While the synergy between the community (e.g. pgsql-advocacy) and
a commercial company (Varlena LLC) can benefit both parties, there
is clearly a delicate balance that must be struck. In this case,
I agree with Marc - if you are going to print out and distribute
flyers at the PostgreSQL booth at OSCON, and have asked the community
to not only proofread but make a prominent link to the flyers, then
the community certainly has a right to ask that you put the correct
logo on them. If these flyers are meant to be the exclusive property
of your company, please let us know up front, so that the community
can produce its own non-branded flyer. If you want to sponsor the
flyer by having a prominent link to Varlena LLC on the bottom, that's
great, but the final determination of the actual content should belong
to the community.

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Re: Two Flyers

From
Josh Berkus
Date:
Marc, Greg, Elein,

> Are you saying that you do not want the flyers I created
> at the PostgreSQL booth, representing PostgreSQL, at
> OSCON?
>
> Only because I'm using the slony elephant instead
> of the other one?

Hey!  Let's not get carried away here.   We *do* have bigger PR concerns than
elephant designs -- at least we'll *have* flyers this year.   And a table.

I'd love to have everyone take a deep breath and count to 10^31-1.   We are
all interesting in promoting PostgreSQL.   We are all working hard on making
PostgreSQL flourish.

Elein, I *will* ask you not to use the Slony elephant.   The reason is that
we're going to be doing a bunch of talking up Slony at OSCON -- distributing
it on CDs and a brochure, for example -- and use of the Slony elephant on a
general brochure about PostgreSQL could confuse people, such as making them
think that PostgreSQL itself is sponsored by Afilias instead of just Slony.

It would be nice to have the "blue elephant" on everything -- we'll have it on
144 t-shirts, for one thing -- for consistency, but it's not absolutel
yessential.   While the "blue elephant" is our current de facto logo, no
PostgreSQL community forum has ever taken a vote on it.   Something we should
discuss, really; it's not the only elephant design we have, and both Cornelia
and Gavin have submitted significant variations.

It's more important to have the flyers, in my opinion, than to have the
"right" elephant.

--
-Josh Berkus
 Aglio Database Solutions
 San Francisco


Re: Two Flyers

From
elein
Date:
I will change the logo to the usual elephant on the
condition that the issues with regards to making
the elephant "official" be addressed.

The issues are:
    * the overlap of the elephant with both php and with pgsqlinc.
    * decision of who exactly designates the "official" logo

This is how I was convinced:
    * People who both agreed and disagreed with me
      politely suggested I should change it for consistency's sake

These were completely ineffectual arguments:
    * "You are wrong!"
    * Generalities about my gender and perceived nationality
    * The Community says so (two or three voices do not make a community)
    * Disregard for the effort to create collateral

elein@varlena.com

On Mon, Jul 05, 2004 at 11:24:26PM -0300, Marc G. Fournier wrote:
> On Fri, 2 Jul 2004, elein wrote:
>
> >http://www.varlena.com/GeneralBits/Tidbits/pgflyer.pdf
> >http://www.varlena.com/GeneralBits/Tidbits/pgosmm1.pdf
>
> xpdf doesn't seem to display either of these, but am curious as to why you
> aren't using the official logo for either of the flyers?
>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
Bruce Momjian
Date:
elein wrote:
> I will change the logo to the usual elephant on the
> condition that the issues with regards to making
> the elephant "official" be addressed.
>
> The issues are:
>     * the overlap of the elephant with both php and with pgsqlinc.

We were there first!

>     * decision of who exactly designates the "official" logo

The same way we officially do features and releases --- completely
unoffically.

:-)

--
  Bruce Momjian                        |  http://candle.pha.pa.us
  pgman@candle.pha.pa.us               |  (610) 359-1001
  +  If your life is a hard drive,     |  13 Roberts Road
  +  Christ can be your backup.        |  Newtown Square, Pennsylvania 19073

Re: Two Flyers

From
Josh Berkus
Date:
Elein,

> The issues are:
>     * the overlap of the elephant with both php and with pgsqlinc.

There's no way we can reasonably address this in the next 2 weeks.

>     * decision of who exactly designates the "official" logo

Vote of this list, WWW and Core, I'd think.

Fortunately, we don't need an "official" logo, just an "official for OSCON
2004 logo".

BTW, does anyone know the history of how PHP came to use an elephant?

--
-Josh Berkus
 Aglio Database Solutions
 San Francisco


Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Thu, 8 Jul 2004, Josh Berkus wrote:

> Fortunately, we don't need an "official" logo, just an "official for OSCON
> 2004 logo".
>
> BTW, does anyone know the history of how PHP came to use an elephant?

I don't know, but I do know we've been using the elephant for almost a
decade now ... we started with the 'elephant in crystal' that I believe
Jan created, which was fantastic electronically, but didn't print very
well, so it morphed into the cartoon one we now use ...

Jan's version goes back to ... '97?  And the cartoon one, I think, around
'99 ...


----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
Bruce Momjian
Date:
Josh Berkus wrote:
> Elein,
>
> > The issues are:
> >     * the overlap of the elephant with both php and with pgsqlinc.
>
> There's no way we can reasonably address this in the next 2 weeks.
>
> >     * decision of who exactly designates the "official" logo
>
> Vote of this list, WWW and Core, I'd think.
>
> Fortunately, we don't need an "official" logo, just an "official for OSCON
> 2004 logo".
>
> BTW, does anyone know the history of how PHP came to use an elephant?

They say the elephant looks like PHP but with the first P backward.  I
don't see it myself.

--
  Bruce Momjian                        |  http://candle.pha.pa.us
  pgman@candle.pha.pa.us               |  (610) 359-1001
  +  If your life is a hard drive,     |  13 Roberts Road
  +  Christ can be your backup.        |  Newtown Square, Pennsylvania 19073

Re: Two Flyers

From
elein
Date:
We do not need to resolve the issue right now, silly.
It needs to be addressed sooner or later.

--elein

On Thu, Jul 08, 2004 at 03:58:06PM -0700, Josh Berkus wrote:
> Elein,
>
> > The issues are:
> >     * the overlap of the elephant with both php and with pgsqlinc.
>
> There's no way we can reasonably address this in the next 2 weeks.
>
> >     * decision of who exactly designates the "official" logo
>
> Vote of this list, WWW and Core, I'd think.
>
> Fortunately, we don't need an "official" logo, just an "official for OSCON
> 2004 logo".
>
> BTW, does anyone know the history of how PHP came to use an elephant?
>
> --
> -Josh Berkus
>  Aglio Database Solutions
>  San Francisco
>
>
> ---------------------------(end of broadcast)---------------------------
> TIP 2: you can get off all lists at once with the unregister command
>     (send "unregister YourEmailAddressHere" to majordomo@postgresql.org)

Re: Two Flyers

From
"Greg Sabino Mullane"
Date:
-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1


> BTW, does anyone know the history of how PHP came to use an elephant?

I researched this once a while ago as to who was first and I think it
was basically a draw...we started discussing having an elephant about
the same time they did. I'd love someone to prove me wrong of course...

At least we aren't in danger of having someone name their next
browser release "Postgres" :)

- --
Greg Sabino Mullane greg@turnstep.com
PGP Key: 0x14964AC8 200407081950
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Re: Two Flyers

From
Jan Wieck
Date:
On 7/5/2004 11:20 PM, Marc G. Fournier wrote:

> On Mon, 5 Jul 2004, elein wrote:
>
>> I'm using the slony elephant just on whimsy. I just like them better and
>> they have not snuck over to the php camp. But it is not meant to be a
>> strong statement about anything.
>
> For official events, especially one that we are trying to make as large a
> statement at as we seem to be with this one, using the standard, official
> logo should be, I think, a high priority ...

With respect to the flyers, I happen to agree with Marc. This is the
Slony Logo, and I have never had any intentions to replace the well
established and branded PostgreSQL elephant with it.

The pg_live CD's Afilias is sponsoring for the events will have both
logos with the appropriate text next to them. This is IMHO right since
the CD will have Slony installed so that one could use them for simple
replication tests.


Jan

>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664
>
> ---------------------------(end of broadcast)---------------------------
> TIP 4: Don't 'kill -9' the postmaster


--
#======================================================================#
# It's easier to get forgiveness for being wrong than for being right. #
# Let's break this rule - forgive me.                                  #
#================================================== JanWieck@Yahoo.com #


Re: Two Flyers

From
Jan Wieck
Date:
On 7/8/2004 7:12 PM, Marc G. Fournier wrote:

> On Thu, 8 Jul 2004, Josh Berkus wrote:
>
>> Fortunately, we don't need an "official" logo, just an "official for OSCON
>> 2004 logo".
>>
>> BTW, does anyone know the history of how PHP came to use an elephant?
>
> I don't know, but I do know we've been using the elephant for almost a
> decade now ... we started with the 'elephant in crystal' that I believe
> Jan created, which was fantastic electronically, but didn't print very
> well, so it morphed into the cartoon one we now use ...

At that time we had to chose between Crocodile (because PG was
considered the last dinosaur that survived), Elephant and I was playing
with a raytraced diamond. As a compromise I "suggested" the Elephant
inside the diamond, and somehow that prototype ended up on the website -
sure it didn't print well, it was just way to fuzzy and bad in contrast.

BTW, that image on the website had "slonik" as filename or "alt" text,
don't remember exactly. Back then I wondered what that means.


Jan

>
> Jan's version goes back to ... '97?  And the cartoon one, I think, around
> '99 ...
>
>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664
>
> ---------------------------(end of broadcast)---------------------------
> TIP 7: don't forget to increase your free space map settings


--
#======================================================================#
# It's easier to get forgiveness for being wrong than for being right. #
# Let's break this rule - forgive me.                                  #
#================================================== JanWieck@Yahoo.com #


Re: Two Flyers

From
"Marc G. Fournier"
Date:
On Sat, 10 Jul 2004, Jan Wieck wrote:

> BTW, that image on the website had "slonik" as filename or "alt" text,
> don't remember exactly. Back then I wondered what that means.

Fuzzy memory here, but isn't it russian for elephant?

----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664

Re: Two Flyers

From
Alexey Borzov
Date:
Hi,

Marc G. Fournier wrote:
>> BTW, that image on the website had "slonik" as filename or "alt" text,
>> don't remember exactly. Back then I wondered what that means.
>
>
> Fuzzy memory here, but isn't it russian for elephant?

For "small elephant", to be precise.

Re: Two Flyers

From
Jan Wieck
Date:
On 7/10/2004 1:55 AM, Marc G. Fournier wrote:

> On Sat, 10 Jul 2004, Jan Wieck wrote:
>
>> BTW, that image on the website had "slonik" as filename or "alt" text,
>> don't remember exactly. Back then I wondered what that means.
>
> Fuzzy memory here, but isn't it russian for elephant?

Slon = Elephant
Slony = Elephants
Slonik = Dumbo

In my replication system, one node is a slon (hence the name of the
replication engine executable). The group or cluster is called Slony and
the scripting aid used to "ask" for various actions to take place is
named slonik :)


Jan

>
> ----
> Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
> Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664


--
#======================================================================#
# It's easier to get forgiveness for being wrong than for being right. #
# Let's break this rule - forgive me.                                  #
#================================================== JanWieck@Yahoo.com #


Re: Two Flyers

From
Peter Eisentraut
Date:
Jan Wieck wrote:
> Slon = Elephant
> Slony = Elephants
> Slonik = Dumbo

In March, I held a talk in Chemnitz which previewed Slony-I among other
things.  I mentioned in passing, "no idea where he got the name from".
Of course, east Germans being relatively proficient in Russian, I was
immediately corrected.  So next time someone chooses a non-obvious name
for a project, let us know what it means beforehand. :-)


Re: Two Flyers

From
Lamar Owen
Date:
On Saturday 10 July 2004 08:48, Peter Eisentraut wrote:
> Of course, east Germans being relatively proficient in Russian, I was
> immediately corrected.  So next time someone chooses a non-obvious name
> for a project, let us know what it means beforehand. :-)

Back when Vince was doing the website, he sent me a tarball of various forms
of slonik.  I think that included the raytracer source.  I think I still have
it lying around...yes, I do.  It contains four files:  ele_blue.ppm (117K),
ele_gray.ppm (67K), a Makefile, and pg_diamond.pov (2.4K).

At that time, I did a little research into the issue, and found what Jan has
posted.  So, about three years ago I was aware of the meaning, not that that
is worth anything... :-)

In any case, I much prefer the Slonik logo for web presentations, as it dates
way back, is unique (that is, there are no other elephants inside of diamonds
being used by any other project (or political party, in the case of the USA))
and looks really cool.  Work could be done to make it print better, I'm sure.

Slightly off the topic,  I still remember the logo being the elephant breaking
through the brick wall... And before that, it was the word 'PostgreSQL'
breaking through the brick wall.  Unfortunately there was a time in 1998 and
1999 that we are not archived on the WayBack Machine; the 'PostgreSQL'
breaking through is there as of May 4, 1998, but the page for Nov 11, 1998
comes up with a 'page not in archive' blurb.  The next archived page is Oct
12, 1999, which has the slonik logo, but had removed the wall.  That page
also blurbs about our being the Linux World Editor's choice database for
1999... Incidentally, we are the Linux Journal Editor's choice RDBMS for 2004
as well, according to my LJ I just received in the mail.
Hmmm, this isn't the first year, though, is it?

One of the most embarassing blurbs I remember, though, was at the 6.5 release
(which is in the period of time not archived, incidentally) that said the 6.5
release marked the PostgreSQL team's 'final mastery' of the codebase.  I did
find the blurb in a History document separately archived.  See the page
http://web.archive.org/web/20021001222155/www.ca.postgresql.org/docs/devhistory.html
where it says "Every release is now a major improvement over the last.  Our
upcoming 6.5 release marks the development team's final mastery of the source
code we inherited from Berkeley.  Finally, every code module is understood by
at least one development team member.  We  are now easily adding major
features, thanks to the increasing size and experience of our world-wide
development team.  Like most open-source projects, we don't know how many
people are using our software, but our increased  functionality, visibility
and mailing list traffic clearly point to continued growth for PostgreSQL. "
Since this 'history' document says 'upcoming 6.5 release' that would date it
in the spring of 1999.  So it should now read 'PreHistory' of
PostgreSQL... :-)  Now, the blurb, in context, is a true statement, because
the 6.5 release really was the breakthrough release for PostgreSQL.  But it
sure did sound a little arrogant to say 'final mastery'.....

And I think Jan's project's name, which literally means 'elephants', is very
nice, particularly given the vast contributions of one of my favorite
Russians, Vadim.  He did a bunch of heavy lifting for this project.
Subselects, MVCC, and WAL.  Three very large features, three complicated
codebases.  One greatly appreciated Russian.  And Jan, I got it when you
first announced it, and thought it was a hoot (that is, nicely, pun-ily,
funny).

But, having said all that, I am not a fan of the cartoon elephant.
--
Lamar Owen
Director of Information Technology
Pisgah Astronomical Research Institute
1 PARI Drive
Rosman, NC  28772
(828)862-5554
www.pari.edu

Re: Two Flyers

From
Bruce Momjian
Date:
Lamar Owen wrote:
> One of the most embarassing blurbs I remember, though, was at the 6.5 release
> (which is in the period of time not archived, incidentally) that said the 6.5
> release marked the PostgreSQL team's 'final mastery' of the codebase.  I did
> find the blurb in a History document separately archived.  See the page
> http://web.archive.org/web/20021001222155/www.ca.postgresql.org/docs/devhistory.html
> where it says "Every release is now a major improvement over the last.  Our
> upcoming 6.5 release marks the development team's final mastery of the source
> code we inherited from Berkeley.  Finally, every code module is understood by
> at least one development team member.  We  are now easily adding major
> features, thanks to the increasing size and experience of our world-wide
> development team.  Like most open-source projects, we don't know how many
> people are using our software, but our increased  functionality, visibility
> and mailing list traffic clearly point to continued growth for PostgreSQL. "
> Since this 'history' document says 'upcoming 6.5 release' that would date it
> in the spring of 1999.  So it should now read 'PreHistory' of
> PostgreSQL... :-)  Now, the blurb, in context, is a true statement, because
> the 6.5 release really was the breakthrough release for PostgreSQL.  But it
> sure did sound a little arrogant to say 'final mastery'.....

That phrase is even in our release notes:

    Release 6.5

         Release date: 1999-06-09

       This release marks a major step in the development team's mastery of
       the source code we inherited from Berkeley. You
       will see we are now easily adding major features, thanks to the
       increasing size and experience of our world-wide
       development team.

and, yes, it was me who wrote that.  Many felt it was embarrasing to
admit we didn't have full understanding of all the PostgreSQL modules
before 6.5, but it was the truth, so if you thought it was arrogant, I
must have struck the right balance.  I have seen that phrase quoted by
others outside the project so it must have gotten some people's
attention, both good and bad.  The phrase was uses to highlight how much
progress we had made since 1.02 in 1996.

> And I think Jan's project's name, which literally means 'elephants', is very
> nice, particularly given the vast contributions of one of my favorite
> Russians, Vadim.  He did a bunch of heavy lifting for this project.
> Subselects, MVCC, and WAL.  Three very large features, three complicated
> codebases.  One greatly appreciated Russian.  And Jan, I got it when you
> first announced it, and thought it was a hoot (that is, nicely, pun-ily,
> funny).

The Sloney elephant looks like he has an attitude, though.  :-)

--
  Bruce Momjian                        |  http://candle.pha.pa.us
  pgman@candle.pha.pa.us               |  (610) 359-1001
  +  If your life is a hard drive,     |  13 Roberts Road
  +  Christ can be your backup.        |  Newtown Square, Pennsylvania 19073

Re: Two Flyers

From
Lamar Owen
Date:
On Saturday 10 July 2004 14:04, Bruce Momjian wrote:
> Lamar Owen wrote:
> > Our upcoming 6.5 release marks the development team's final
> > mastery of the source code we inherited from Berkeley.

> That phrase is even in our release notes:
>        This release marks a major step in the development team's mastery of
>        the source code we inherited from Berkeley.

Not the same phrase, and the second one, in the release notes, doesn't sound
arrogant at all.  It's the 'final' portion that caught my eyebrow....

> and, yes, it was me who wrote that.  Many felt it was embarrasing to
> admit we didn't have full understanding of all the PostgreSQL modules
> before 6.5, but it was the truth, so if you thought it was arrogant, I
> must have struck the right balance.

Some balance... But, yes, I was lurking the lists at the time and I remember
some of the comments.  The mastery has certainly increased since then.  But
'final mastery' is somewhat an asymptotic goal, no?

The release notes have the right balance, because they leave room for the
(realized) improvements since 6.5.  I look forward to the next five years,
given the strides that have been made in the last five.

> The Sloney elephant looks like he has an attitude, though.  :-)

Hmmm, just now noticed that.  My preference is the 'slonik' one; the Slony one
looks as if one has angered him/her.

But the PostGIS one takes the prize.  Talk about World Domination...
--
Lamar Owen
Director of Information Technology
Pisgah Astronomical Research Institute
1 PARI Drive
Rosman, NC  28772
(828)862-5554
www.pari.edu

Re: Two Flyers

From
Bruce Momjian
Date:
Lamar Owen wrote:
> On Saturday 10 July 2004 14:04, Bruce Momjian wrote:
> > Lamar Owen wrote:
> > > Our upcoming 6.5 release marks the development team's final
> > > mastery of the source code we inherited from Berkeley.
>
> > That phrase is even in our release notes:
> >        This release marks a major step in the development team's mastery of
> >        the source code we inherited from Berkeley.
>
> Not the same phrase, and the second one, in the release notes, doesn't sound
> arrogant at all.  It's the 'final' portion that caught my eyebrow....
>
> > and, yes, it was me who wrote that.  Many felt it was embarrasing to
> > admit we didn't have full understanding of all the PostgreSQL modules
> > before 6.5, but it was the truth, so if you thought it was arrogant, I
> > must have struck the right balance.
>
> Some balance... But, yes, I was lurking the lists at the time and I remember
> some of the comments.  The mastery has certainly increased since then.  But
> 'final mastery' is somewhat an asymptotic goal, no?

Yes, "final" mastery wasn't my wording.  Not even sure if that makes
sense in this context.

> The release notes have the right balance, because they leave room for the
> (realized) improvements since 6.5.  I look forward to the next five years,
> given the strides that have been made in the last five.
>
> > The Sloney elephant looks like he has an attitude, though.  :-)
>
> Hmmm, just now noticed that.  My preference is the 'slonik' one; the Slony one
> looks as if one has angered him/her.
>
> But the PostGIS one takes the prize.  Talk about World Domination...

Ah, yes, very cute.

I think maybe we should make our catch phrase:

    Fortress PostgreSQL:  The Bomb

--
  Bruce Momjian                        |  http://candle.pha.pa.us
  pgman@candle.pha.pa.us               |  (610) 359-1001
  +  If your life is a hard drive,     |  13 Roberts Road
  +  Christ can be your backup.        |  Newtown Square, Pennsylvania 19073

Re: Two Flyers

From
Jan Wieck
Date:
On 7/10/2004 9:37 PM, Lamar Owen wrote:
> On Saturday 10 July 2004 14:04, Bruce Momjian wrote:
>> The Sloney elephant looks like he has an attitude, though.  :-)
>
> Hmmm, just now noticed that.  My preference is the 'slonik' one; the Slony one
> looks as if one has angered him/her.

I did care less about the angry look than that it doesn't look cute. I
was kinda sick of cute looking toy like mascots while drawing slon.


Jan

--
#======================================================================#
# It's easier to get forgiveness for being wrong than for being right. #
# Let's break this rule - forgive me.                                  #
#================================================== JanWieck@Yahoo.com #