Thread: We have Google Adwords Credit: How do we use it?
All, Google has generously given us $200 worth of credit for purchasing AdWords. This is part of an experiment in new ways to support open source projects. Yaaay Google! So, how do we want to use the credit? I'm thinking that we want to discuss the *specific* words off-list so to avoid outbidding. Who wants to be involved in this? -- --Josh Josh Berkus PostgreSQL @ Sun San Francisco
* We may do some kind of SEO research prior to any actions 2 cents. gb.- On 6/11/07, Josh Berkus <josh@agliodbs.com> wrote: > All, > > Google has generously given us $200 worth of credit for purchasing AdWords. > This is part of an experiment in new ways to support open source projects. > Yaaay Google! > > So, how do we want to use the credit? I'm thinking that we want to discuss > the *specific* words off-list so to avoid outbidding. Who wants to be > involved in this? > > -- > --Josh > > Josh Berkus > PostgreSQL @ Sun > San Francisco > > ---------------------------(end of broadcast)--------------------------- > TIP 1: if posting/reading through Usenet, please send an appropriate > subscribe-nomail command to majordomo@postgresql.org so that your > message can get through to the mailing list cleanly > -- Guido Barosio ----------------------- http://www.globant.com guido.barosio@globant.com
On Mon, Jun 11, 2007 at 04:42:40PM -0700, Josh Berkus wrote: > All, > > Google has generously given us $200 worth of credit for purchasing AdWords. > This is part of an experiment in new ways to support open source projects. > Yaaay Google! > > So, how do we want to use the credit? I'm thinking that we want to discuss > the *specific* words off-list so to avoid outbidding. Who wants to be > involved in this? Not really on that, but a note: Make sure that the larger pg community sites that use google adsense (archives (marc?) and pgadmin (dave) comes readily to mind) filter these ads. People who made it to our archives don't need extra links to go there, and we'd end up paying for no gain. //Magnus
Josh Berkus wrote: > All, > > Google has generously given us $200 worth of credit for purchasing AdWords. > This is part of an experiment in new ways to support open source projects. > Yaaay Google! > > So, how do we want to use the credit? I'm thinking that we want to discuss > the *specific* words off-list so to avoid outbidding. Who wants to be > involved in this? > > I think we want to focus on areas where we don't have high organic rankings. Furthermore, we don't want to target current PostgreSQL users - since they already know where to go for information...and have already made their decision. The big thing that comes to mind is targeting people who are looking for competitive alternatives (Oracle, DB2, Sybase, ESRI) where PG can present a compelling, cost effective case. I'd list MySQL there too, but I don't think that the case is as compelling (from a "cost effective" standpoint ... despite what people say, IMHO MySQL is an alternative/competitor to PG, albeit not a good one). To make the $$ stretch we might want to look at less competitive keywords, since the more competitive ones will either leave us on page 2 (or later) or saddle us with high PPC costs ($5 per click doesn't go very far when you have a total of $200). Just my 2 cents... -- Chander Ganesan The Open Technology Group One Copley Parkway, Suite 210 Morrisville, NC 27560 Phone: 877-258-8987/919-463-0999 http://www.otg-nc.com
Chander Ganesan wrote: > I think we want to focus on areas where we don't have high organic > rankings. Furthermore, we don't want to target current PostgreSQL > users - since they already know where to go for information...and have > already made their decision. > > The big thing that comes to mind is targeting people who are looking > for competitive alternatives (Oracle, DB2, Sybase, ESRI) where PG can > present a compelling, cost effective case. I'd list MySQL there too, > but I don't think that the case is as compelling (from a "cost > effective" standpoint ... despite what people say, IMHO MySQL is an > alternative/competitor to PG, albeit not a good one). > > To make the $$ stretch we might want to look at less competitive > keywords, since the more competitive ones will either leave us on page > 2 (or later) or saddle us with high PPC costs ($5 per click doesn't go > very far when you have a total of $200). i'm currently running a small ($130/month) adwords campaign for one of my websites. i'm still learning how the system works (it's only been in adwords since may 29th), but i have observed a bit about things and think i can contribute to this discussion in a useful way. don't worry too much about expensive keywords. leave the budget optimizer on, and use relatively specific groups of keywords tied to specific features of oracle, db2, informix, whatever, in order to show up on those searches. alternatively, consider specific search queries where you might want a postgresql ad to show up. for example, i often google on the generic parts of text of error messages to find online discussions of them. got any favorite common/annoying/difficult oracle error messages? make them keywords. you can have multiple landing pages, you set up a campaign for each landing page and run different keywords for different landings. this gives latitude for customization of what part of the site people get directed to. even if you include expensive keywords, the budget optimizer will only bid on them when the prices are low; they fluctuate through the day so inactive keywords (turned off temporarily by the optimizer) aren't that big a deal. you can look in daily and see what keywords are yielding click throughs and which are not. the best thing you might get out of this is access to google analytics, which is included for paying adwords customers and might be thrown in with this $200 credit (ask the google folks, maybe they'll let open source projects have analytics for free in general.) analytics will let you see the geographical locations of visitors to the site, what their landing pages are, how many pages per visit, what searches are getting them to their landing pages, all kinds of good stuff. it will help you analyze which pages on the site deserve the most attention; when someone hits a landing page you want them to see something that causes them to look around. define some conversion goals in analytics -- downloads would be good, registrations for mailing lists, etc. that's what immediately comes to mind, richard
On Tuesday 12 June 2007 11:14, Richard P. Welty wrote:
> the best thing you might get out of this is access to google
> analytics, which is included for paying adwords customers
> and might be thrown in with this $200 credit (ask the google
> folks, maybe they'll let open source projects have analytics
> for free in general.)
>
> analytics will let you see the geographical locations of
> visitors to the site, what their landing pages are, how many pages
> per visit, what searches are getting them to their landing pages,
> all kinds of good stuff. it will help you analyze which pages
> on the site deserve the most attention; when someone hits a landing
> page you want them to see something that causes them to
> look around.
>
> define some conversion goals in analytics -- downloads would
> be good, registrations for mailing lists, etc.
FWIW the web team already has both google analytics and google web tools set
up for www.postgresql.org, so your right in that to maximize this we'll
probably want to coordinate things through there as well.
--
Robert Treat
Build A Brighter LAMP :: Linux Apache {middleware} PostgreSQL
Robert Treat wrote: > FWIW the web team already has both google analytics and google web tools set > up for www.postgresql.org, so your right in that to maximize this we'll > probably want to coordinate things through there as well. > yes, some specific effort should be made to match up campaign-keyword sets with well chosen landing pages, perhaps even custom landing pages in some cases. for example, a white paper on how a specific set of oracle issues/details are approached in postgresql might be a good landing for a focused set of oracle keywords. richard