Thread: Corporate design

Corporate design

From
Peter Eisentraut
Date:
Over the weekend I was at a regional "Linux" event and it struck me that
we have an underspecified and poorly enforced corporate design.  Sure
we have a logo, and we often use the color blue, but we need to be more
specific.  I'm thinking we need to specify

- logo
- color (exact RGB/CMYK/XYZ values)
- font (preferrably one that is available to the public)
- list of recommended slogans with exact spelling

This could be a page on the web somewhere that designers of merchandise
can refer to.  That way, next time we have CDs, pins, brochures,
stickers, posters, and business cards make by six different people,
they all look the same nevertheless.

Comments?

--
Peter Eisentraut
http://developer.postgresql.org/~petere/

Re: Corporate design

From
elein
Date:
On Mon, Mar 06, 2006 at 07:28:55PM +0100, Peter Eisentraut wrote:
> Over the weekend I was at a regional "Linux" event and it struck me that
> we have an underspecified and poorly enforced corporate design.  Sure
> we have a logo, and we often use the color blue, but we need to be more
> specific.  I'm thinking we need to specify
>
> - logo
> - color (exact RGB/CMYK/XYZ values)
> - font (preferrably one that is available to the public)
> - list of recommended slogans with exact spelling
>
> This could be a page on the web somewhere that designers of merchandise
> can refer to.  That way, next time we have CDs, pins, brochures,
> stickers, posters, and business cards make by six different people,
> they all look the same nevertheless.
>
> Comments?
>

This is a very good idea.  I used the pictures from the logo
site for the pins.  In the process I had to dig up the color
values.  We need the RGB and pantone values.  Most software
does not do pantone.  I'll see if I can find the pantone
value I used unless someone else gets it first.

--elein

> --
> Peter Eisentraut
> http://developer.postgresql.org/~petere/
>
> ---------------------------(end of broadcast)---------------------------
> TIP 5: don't forget to increase your free space map settings
>

Re: Corporate design

From
"Jim C. Nasby"
Date:
On Mon, Mar 06, 2006 at 12:15:37PM -0800, elein wrote:
> This is a very good idea.  I used the pictures from the logo
> site for the pins.  In the process I had to dig up the color
> values.  We need the RGB and pantone values.  Most software
> does not do pantone.  I'll see if I can find the pantone
> value I used unless someone else gets it first.

Most software except that used by professional printers and the like; it
would definately be good to have the Panatone colors.
--
Jim C. Nasby, Sr. Engineering Consultant      jnasby@pervasive.com
Pervasive Software      http://pervasive.com    work: 512-231-6117
vcard: http://jim.nasby.net/pervasive.vcf       cell: 512-569-9461

Re: Corporate design

From
elein
Date:
OK.  Here are the colors of the elephant only:
This is what I do know about the blue color:

        H:207 S:65% B:56%
        R:50  G:102 B:144
        C:86% M:59% Y:26% K:7%
        Number: 326690
          Pantone: 542

Other than these colors I used only black and white.

Can someone get this information on the web by the images
and let the esteemed image builders know what they are
if necessary?  (Maybe just copy this message to www--I'm
not following www these days.)

--elein

On Mon, Mar 06, 2006 at 12:15:37PM -0800, elein wrote:
> On Mon, Mar 06, 2006 at 07:28:55PM +0100, Peter Eisentraut wrote:
> > Over the weekend I was at a regional "Linux" event and it struck me that
> > we have an underspecified and poorly enforced corporate design.  Sure
> > we have a logo, and we often use the color blue, but we need to be more
> > specific.  I'm thinking we need to specify
> >
> > - logo
> > - color (exact RGB/CMYK/XYZ values)
> > - font (preferrably one that is available to the public)
> > - list of recommended slogans with exact spelling
> >
> > This could be a page on the web somewhere that designers of merchandise
> > can refer to.  That way, next time we have CDs, pins, brochures,
> > stickers, posters, and business cards make by six different people,
> > they all look the same nevertheless.
> >
> > Comments?
> >
>
> This is a very good idea.  I used the pictures from the logo
> site for the pins.  In the process I had to dig up the color
> values.  We need the RGB and pantone values.  Most software
> does not do pantone.  I'll see if I can find the pantone
> value I used unless someone else gets it first.
>
> --elein
>
> > --
> > Peter Eisentraut
> > http://developer.postgresql.org/~petere/
> >
> > ---------------------------(end of broadcast)---------------------------
> > TIP 5: don't forget to increase your free space map settings
> >
>
> ---------------------------(end of broadcast)---------------------------
> TIP 4: Have you searched our list archives?
>
>                http://archives.postgresql.org
>

Re: Corporate design

From
"Marc G. Fournier"
Date:
I've forward the message to -www ... thanks :)

On Tue, 7 Mar 2006, elein wrote:

> OK.  Here are the colors of the elephant only:
> This is what I do know about the blue color:
>
>        H:207 S:65% B:56%
>        R:50  G:102 B:144
>        C:86% M:59% Y:26% K:7%
>        Number: 326690
>           Pantone: 542
>
> Other than these colors I used only black and white.
>
> Can someone get this information on the web by the images
> and let the esteemed image builders know what they are
> if necessary?  (Maybe just copy this message to www--I'm
> not following www these days.)
>
> --elein
>
> On Mon, Mar 06, 2006 at 12:15:37PM -0800, elein wrote:
>> On Mon, Mar 06, 2006 at 07:28:55PM +0100, Peter Eisentraut wrote:
>>> Over the weekend I was at a regional "Linux" event and it struck me that
>>> we have an underspecified and poorly enforced corporate design.  Sure
>>> we have a logo, and we often use the color blue, but we need to be more
>>> specific.  I'm thinking we need to specify
>>>
>>> - logo
>>> - color (exact RGB/CMYK/XYZ values)
>>> - font (preferrably one that is available to the public)
>>> - list of recommended slogans with exact spelling
>>>
>>> This could be a page on the web somewhere that designers of merchandise
>>> can refer to.  That way, next time we have CDs, pins, brochures,
>>> stickers, posters, and business cards make by six different people,
>>> they all look the same nevertheless.
>>>
>>> Comments?
>>>
>>
>> This is a very good idea.  I used the pictures from the logo
>> site for the pins.  In the process I had to dig up the color
>> values.  We need the RGB and pantone values.  Most software
>> does not do pantone.  I'll see if I can find the pantone
>> value I used unless someone else gets it first.
>>
>> --elein
>>
>>> --
>>> Peter Eisentraut
>>> http://developer.postgresql.org/~petere/
>>>
>>> ---------------------------(end of broadcast)---------------------------
>>> TIP 5: don't forget to increase your free space map settings
>>>
>>
>> ---------------------------(end of broadcast)---------------------------
>> TIP 4: Have you searched our list archives?
>>
>>                http://archives.postgresql.org
>>
>
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----
Marc G. Fournier           Hub.Org Networking Services (http://www.hub.org)
Email: scrappy@hub.org           Yahoo!: yscrappy              ICQ: 7615664