Re: Press release for 7.3 - Mailing list pgsql-advocacy

Josh Berkus wrote:
>
> Folks,
>
> We seem to be sort of stalled on the press release.   I know that I,
> for one, was holding further commentary, hoping for an opinion from
> Justin.

Sorry guys.  Haven't been going flat out on adding some backend
infrastructual stuff to the websites.


> My opinion is that the press release should lead with what's *new*
> about 7.3, and have what's great about PostgreSQL in general at the
> bottom and on the (linked) Advocacy site.   Not everyone agrees with
> this perspective.
>
> Justin?

It's probably the best move for the Community if we do assume that the
majority of the press contacts that receive the release will indeed not
know much (if anything) about PostgreSQL.

If we release a Press Release that specifically doesn't have the "intro
to PostgreSQL" type stuff at the top of it, then a lot of potential new
contact people will "turn off" at this point.

However, including this stuff means they can forward it on to people
who've never even heard of PostgreSQL, and/or include it in places which
would be considered "new markets".

That's what we're trying to achieve after all.

As a further consideration, the people who are familiar with PostgreSQL
already will probably do at least 1 of two things:

1) Skip the bits not relevant to them (good)
2) Know that PostgreSQL is finally getting a Advocacy/Marketing aspect
together (great)

So, I strongly feel we should use the Press Release that Geoff wrote up
as the basis for things and take it from there.

Points of consideration with it are:

 - We should mention as soon as possible in it that the whole .info and
soon-to-be .org domain name registries run on PostgreSQL.  If we can
somehow illustrate that all of the proposals for the .org contract were
either Oracle "High Availability" solutions or PostgreSQL, and that we
still won, all the better.

:)

 - We should mention the licensing terms.  Not "we use the BSD license",
but something that brings meaning from that to the average CIO.  "Our
licensing means you can use PostgreSQL at no cost, in as many projects
or installations as needed, and don't even have to tell us about it."

Through the feedback form on the Advocacy site about 1/5 of the requests
are to confirm there are indeed no licensing costs.  To me this says its
a strong "selling point" for some, strong enough that they take a look
and then confirm it "Just to Make Sure".  :)

:-)

Regards and best wishes,

Justin Clift


> -Josh Berkus
>
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