(Sorry Jan for receiving this twice)
@ Roxanne & Jan:Thank you both for your Input. I absolutely see your point against EAV.
I will work out two variants based on the specific solution, where i would create a (bigger) Table for each group of similar products, and based on the dynamic JSON solution.
With this we can have a good discussion about the pros and cons in our next meeting. In the end, the customer hast to decide how important the flexibility is for him. (And yes, the customer has IT-People who will understand why and what we talk about)
So thanks for doubting my approach, it has been helpful!