Re: Print advertising - Mailing list pgsql-advocacy

Very generous!

I guess development of a keyword list along with adwords & Gavin's piece would be next.

I just bought a list of 3,300 US Newspapers which would be a start for regular mailing of a "press release" - with wording yet to be determined.  I will eventually need to know what to use as a return address.  A pg graphic along with "c/o"..... my company address?

I think Robert's Google ad + implementation of Gavin's idea + snail mail press release (PG - What it is & Why you need it) will be a good start to supplementing existing efforts.  

Certainly won't hurt.

 
Robert Bernier wrote:

Guys,

I'd like to offer a solution promoting pg; with your assistance, I could compose and and publish a Google Ad. I already have the budget for our (SRA America) Google advertising so it's no big deal if I extend it to include generic Postgres advertising.

The advantage about Google Advertising is that we can target any population segment we choose.

Comments?




On Monday 21 November 2005 01:07, Oleg Bartunov wrote: 

Very good observation !

Oleg

On Sun, 20 Nov 2005, nhrcommu@rochester.rr.com wrote:   

May have misunderstood me a bit, though Gavin's idea
is a good one and needed.

I would never suggest advertising.  In my mind it is
contra to "the movement".  I'm suggesting a press
release that is really a - What it is & Why you need
it, letter.  Small village (<50,000 people) papers
are hungry for news.  Most have 2 or 3 part-time
reporters that write about the local football team's
performance and assorted local tidbits.
I think they would run an article as a press
release. Not email --- just a regular old piece of
paper with a stamp.  Hand addressed with a real
signature.  The release should be non-tech; write a
bit about "us vs them" (small vs big)  AND make a
call for the local PC fixer + the school admin and
even the local government to come to the site.....
this is where Gavin's idea would fit in nicely.

Personalized printing is a large part of my
business.  I don't have a problem sending out 10 K
of these over the course of a year on my nickel,
including postage.

Just need a good letter and content Gavin mentioned
--- kind of a STARTER'S KIT.

But I agree --- no advertising.  Waste of money.

After all, the release would be from one community
to another.

Thanks,
Mike









----- Original Message -----
From: Gavin Sherry <swm@linuxworld.com.au>
Date: Sunday, November 20, 2005 6:59 pm
Subject: Re: [pgsql-advocacy] Print advertising
     

Hi all,

On Sun, 20 Nov 2005, Josh Berkus wrote:       

Mike,

I'm taking this back on-list because I think         

it's a critical
     

discussion.>
       

I have a fuzzy feeling that there are a few people
in the world that do not sit around reading
Information Week as part of their daily           

routine.  A
     

CEO of a 20 person company in Oneonta, NY may not
even know that there IS such a thing as           

PG..... but
     

he sure knows that he has needs and 1 of them is
saving money.  He probably DOES read the local
paper... because he may be in it.  And if he reads
some plain talk about PG, he may grab his           

"computer
     

guy" by the stacking swivel and say... "Why           

wasn't I
     

told about this?"           

I think you're absolutely right.  However, I'm         

personally at a
     

loss on how to
       

reach these people without spending a fortune on         

print
     

advertising.   The
       

problem is that small businesses simply don't         

read any national
     

publications> consistently.  There are some key       

ones we could take
     

on -- ComputerWorld,
       

Philanthropy Journal -- but on the whole it         

would be hit-or-miss.
     

And for
       

small local papers, there are probably 25,000 of         

them in the US.
     

I second your scepticism here. I've had some       

experience of IT
     

marketingand marketing/advertising in general.       

Effective
     

advertising, especially to
small business, requires a broad and long running       

campaign -- read:     

expensive. In my opinion, the ad placed by the       

mozilla guys in a
     

major US
daily was good for morale bit not an effective way       

of marketing the
     

project.

The thing that we're good at is attracting people       

to the project
     

for its
technical features. This is our strength. One of       

the things that
     

companiessurrounding PostgreSQL -- particularly       

the big ones -- are
     

good at is
sales and marketing. I think most of the work       

involved in
     

attracting small
businesses not looking specifically for an open       

source database can be
     

left to them.

That being said, I think there are some key areas       

we need to take
     

care of:
case studies on the web site, testimonials on the       

web site and a
     

kind of
'Why PostgreSQL' check list, which blends       

testimonials with a list of
     

features. I'm currently sitting on a bunch of case       

studies for the Web
     

site. Unfortunately, I have very little time to       

work on them. The
     

first of
these should come through very soon.

Thanks,

Gavin

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 	Regards,		Oleg
_____________________________________________________________
Oleg Bartunov, sci.researcher, hostmaster of AstroNet,
Sternberg Astronomical Institute, Moscow University (Russia)
Internet: oleg@sai.msu.su, http://www.sai.msu.su/~megera/
phone: +007(095)939-16-83, +007(095)939-23-83

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