Re: Print advertising - Mailing list pgsql-advocacy
From | Robert Bernier |
---|---|
Subject | Re: Print advertising |
Date | |
Msg-id | 200511210751.50070.robert.bernier5@sympatico.ca Whole thread Raw |
In response to | Re: Print advertising (Oleg Bartunov <oleg@sai.msu.su>) |
List | pgsql-advocacy |
Guys, I'd like to offer a solution promoting pg; with your assistance, I could compose and and publish a Google Ad. I already havethe budget for our (SRA America) Google advertising so it's no big deal if I extend it to include generic Postgres advertising. The advantage about Google Advertising is that we can target any population segment we choose. Comments? On Monday 21 November 2005 01:07, Oleg Bartunov wrote: > Very good observation ! > > Oleg > > On Sun, 20 Nov 2005, nhrcommu@rochester.rr.com wrote: > > May have misunderstood me a bit, though Gavin's idea > > is a good one and needed. > > > > I would never suggest advertising. In my mind it is > > contra to "the movement". I'm suggesting a press > > release that is really a - What it is & Why you need > > it, letter. Small village (<50,000 people) papers > > are hungry for news. Most have 2 or 3 part-time > > reporters that write about the local football team's > > performance and assorted local tidbits. > > I think they would run an article as a press > > release. Not email --- just a regular old piece of > > paper with a stamp. Hand addressed with a real > > signature. The release should be non-tech; write a > > bit about "us vs them" (small vs big) AND make a > > call for the local PC fixer + the school admin and > > even the local government to come to the site..... > > this is where Gavin's idea would fit in nicely. > > > > Personalized printing is a large part of my > > business. I don't have a problem sending out 10 K > > of these over the course of a year on my nickel, > > including postage. > > > > Just need a good letter and content Gavin mentioned > > --- kind of a STARTER'S KIT. > > > > But I agree --- no advertising. Waste of money. > > > > After all, the release would be from one community > > to another. > > > > Thanks, > > Mike > > > > > > > > > > > > > > > > > > > > ----- Original Message ----- > > From: Gavin Sherry <swm@linuxworld.com.au> > > Date: Sunday, November 20, 2005 6:59 pm > > Subject: Re: [pgsql-advocacy] Print advertising > > > >> Hi all, > >> > >> On Sun, 20 Nov 2005, Josh Berkus wrote: > >>> Mike, > >>> > >>> I'm taking this back on-list because I think > > > > it's a critical > > > >> discussion.> > >> > >>>> I have a fuzzy feeling that there are a few people > >>>> in the world that do not sit around reading > >>>> Information Week as part of their daily > > > > routine. A > > > >>>> CEO of a 20 person company in Oneonta, NY may not > >>>> even know that there IS such a thing as > > > > PG..... but > > > >>>> he sure knows that he has needs and 1 of them is > >>>> saving money. He probably DOES read the local > >>>> paper... because he may be in it. And if he reads > >>>> some plain talk about PG, he may grab his > > > > "computer > > > >>>> guy" by the stacking swivel and say... "Why > > > > wasn't I > > > >>>> told about this?" > >>> > >>> I think you're absolutely right. However, I'm > > > > personally at a > > > >> loss on how to > >> > >>> reach these people without spending a fortune on > > > > print > > > >> advertising. The > >> > >>> problem is that small businesses simply don't > > > > read any national > > > >> publications> consistently. There are some key > > > > ones we could take > > > >> on -- ComputerWorld, > >> > >>> Philanthropy Journal -- but on the whole it > > > > would be hit-or-miss. > > > >> And for > >> > >>> small local papers, there are probably 25,000 of > > > > them in the US. > > > >> I second your scepticism here. I've had some > > > > experience of IT > > > >> marketingand marketing/advertising in general. > > > > Effective > > > >> advertising, especially to > >> small business, requires a broad and long running > > > > campaign -- read: > >> expensive. In my opinion, the ad placed by the > > > > mozilla guys in a > > > >> major US > >> daily was good for morale bit not an effective way > > > > of marketing the > > > >> project. > >> > >> The thing that we're good at is attracting people > > > > to the project > > > >> for its > >> technical features. This is our strength. One of > > > > the things that > > > >> companiessurrounding PostgreSQL -- particularly > > > > the big ones -- are > > > >> good at is > >> sales and marketing. I think most of the work > > > > involved in > > > >> attracting small > >> businesses not looking specifically for an open > > > > source database can be > > > >> left to them. > >> > >> That being said, I think there are some key areas > > > > we need to take > > > >> care of: > >> case studies on the web site, testimonials on the > > > > web site and a > > > >> kind of > >> 'Why PostgreSQL' check list, which blends > > > > testimonials with a list of > > > >> features. I'm currently sitting on a bunch of case > > > > studies for the Web > > > >> site. Unfortunately, I have very little time to > > > > work on them. The > > > >> first of > >> these should come through very soon. > >> > >> Thanks, > >> > >> Gavin > >> > >> ---------------------------(end of > > > > broadcast)----------------------- > > > >> ---- > >> TIP 6: explain analyze is your friend > > > > ---------------------------(end of broadcast)--------------------------- > > TIP 9: In versions below 8.0, the planner will ignore your desire to > > choose an index scan if your joining column's datatypes do not > > match > > Regards, > Oleg > _____________________________________________________________ > Oleg Bartunov, sci.researcher, hostmaster of AstroNet, > Sternberg Astronomical Institute, Moscow University (Russia) > Internet: oleg@sai.msu.su, http://www.sai.msu.su/~megera/ > phone: +007(095)939-16-83, +007(095)939-23-83 > > ---------------------------(end of broadcast)--------------------------- > TIP 1: if posting/reading through Usenet, please send an appropriate > subscribe-nomail command to majordomo@postgresql.org so that your > message can get through to the mailing list cleanly
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