On ons, 2010-02-03 at 10:42 +1100, Rob Napier wrote:
> So firstly, we should codify our marketing objectives. Then, and only
> then, should we be talking about branding.
Well, ordinarily you would expect a commercial development organization
to function something like this:
--> Branding ---> Sales
/
Marketing --
\
--> Requirements engineering ---> Programming
But the PostgreSQL world operates more like this:
-- FUD <--- Random users <........................
/ .
Advocacy <-- .
\ .
-- Release notes scramble <--- Random hacking <...
Which is why from a traditional marketing perspective, nothing we do
makes a lot of sense. ;-)
