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- --On Monday, September 03, 2007 06:21:26 -0400 Robert Bernier
<robert.bernier5@sympatico.ca> wrote:
> On Sunday 2 September 2007 20:23, Jonah H. Harris wrote:
>> On 9/2/07, Andrew Sullivan <ajs@crankycanuck.ca> wrote:
>> > In thinking about the renaming issue, I remembered a case that is a
>> > good analogy with ours: FedEx.
>>
>> Good analogy.
>
> other examples of change
>
> BMO: Bank of Montreal
> KFC: Kentucky Fired Chicken
> TD: Toronto Dominion Bank
>
> This shortening of company names has been going ever since the term
> "trans-global corporation" came into common parlance.
Wow, and I notice a trend there also ... all multi-million dollar companies
with a shit load of money to burn on marketing ...
And, in fact, KFC is a bad example ... they were court ordered to change, due
to the questionability of the 'Chicken' part of the name ...
And, most places I look still refer to 'Bank of Montreal', or 'BMO Bank of
Montreal', which I've always found to be a bit weird/redundant ...
- ----
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