All,
This has come up a couple times off-list, so I thought we should hammer it out here regarding messaging for 9.1.
I was discussing the Unlogged Tables feature with an industry analyst. He advised me fairly strongly that we should
callit, or at least describe it, as "in-memory tables". While I'm not that sanguine about renaming the feature, I'm
happyto use marketing terms in descriptive text in a press release if it gets people interested.
Our basic issue with the cool features in 9.1 is the elevator pitch problem. Try to describe SSI to a reporter in 20
secondsor less. Unlogged tables suffers from this. "What's an unlogged table? Why is *not* having something a
feature?" "long description here ..." "nevermind, I have enough."
Saying "It's like a in-memory table" is a lot more successful. And it's using the term "in-memory" the same way a lot
ofother DBMSes market it, i.e. in-memory == non-durable & no disk writes. The important thing from my perspective is
thatunlogged tables give us the capabilities of a lot of the "in-memory" databases ... with unlogged tables and fsync
off,for example, PostgreSQL becomes a viable caching database.
When doing PR, it's more important to use terms people recognize than to use terms which are perfectly accurate.
Nobodyexpects a news article to be perfectly accurate anyway.
However, I posted this because I think that several folks in the community feel that this is going too far into the
landof marketese, and I want to hash it out and get consensus before we start pitching 9.1 final.
--
Josh Berkus
PostgreSQL Experts Inc.
http://pgexperts.com
San Francisco
