> "Just as good as the big guys" makes us sound smaller and
> of minor interest.
> --elein
The punch is adding the statement "free". Otherwise you're correct- we're
just a moderate fish in a big pond. (Yawn.)
In an old InfoWorld column, Robert Lewis noted that "Less Filling, Tastes
Great" is an example of both a great mission statement and marketing hook.
Along the same lines, a good opening hook might be:
"An Enterprise-Level Database, Free."
I do both marketing and programming at our company. As a programmer, I'm
often tempted to go for the complete explanation that technical folks
demand. But everyone else in the world wants a single line that tells them
why they should bother with the rest. So while the rest of this discussion
is important for those that get past the top line, I suggest that the top
line be intriguing and purposely incomplete. Resist the temptation to answer
every question- questions are what we want to provoke.
-Nick
