> update master_items set "feedback_to_de" = 'Yes'
>--Query returned successfully: 591268 rows affected, 1589335 ms execution time.
Here you should better use
update master_items set feedback_to_de = 'Yes' WHERE feedback_to_de <> 'Yes'
OR
update master_items set feedback_to_de <> 'Yes' WHERE feedback_to_de IS DISTINCT FROM 'Yes'
depending on the column nullable.
regards,
Marc Mamin