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Robert Treat wrote:
> On Saturday 15 September 2007 13:38, Chris Travers wrote:
>> Robert Treat wrote:
> Again not quite. Think of a company like McDonalds. The have a clear
> corportate vision of the brand of McDonalds, and all interaction you have
> with the main company clearly references McDonalds. However, in the common
> vernacular, many people just refer to them as MickeyD's. It's ok to have
> unofficial nicknames, as long as the central the "official" usage is
> consistent and clear.
>
Right.
Joshua D. Drake
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