Re: New MySQL Journal - Mailing list pgsql-advocacy

I like the PWN, myself :)

On Wed, Jun 14, 2006 at 06:18:21PM -0500, Jim C. Nasby wrote:
> >From a mailing list I'm on...
>
> ----- Forwarded message
> All,
>
> This post is from Sam Flywheel and the new MySQL Journal.
>
> Hello, all:
>
> I am pleased to announce that the MySQL Journal is moving forward.
> During the past two weeks, I've been discussing the journal with
> MySQL AB, and the plan that's been devised benefits all involved,
> including authors, readers, the community, the journal, and MySQL AB.
>
> Let me outline how the journal will operate:
>
> * The name of the magazine is Tabula: The Journal of MySQL
> Development. The domain name of the magazine will be
> themysqljournal.com. The trademark "MySQL" is being used with the
> permission of MySQL AB.
>
> * The magazine will be published monthly and will be distributed
> solely as a personalized, password-protected, watermarked PDF.
>
> * Each issue of the magazine will include three feature stories, six
> or so columns (TBD), and other content to support the community, such
> as calendars, news, puzzles, profiles, interviews, press releases,
> software releases, etc.
>
> * Each author must warrant that the material submitted to the journal
> is original, unencumbered by copyright restrictions, and has not been
> published previously.
>
> * Any previously-published material (whether published online or in
> print) used in a contribution to the journal must be used with
> written permission or in strict accordance with the material's
> governing license.
>
> * Each author retains his or her copyright in the original material
> contributed to the journal. Except for the conditions listed below
> (points 6-8), the author is free to reuse the material without
> limitation.
>
> * Each author grants the journal first serial rights and perpetual
> use rights in all forms of media.
>
> * Each author agrees to not publish his or her contribution online or
> in another periodical (magazine, technical journal) for sixty (60)
> days after the contribution is published and made available to the
> public.
>
> * However, authors may repurpose the material freely and at any time
> for conferences, books, courses, and lectures, and for use within his
> or her organization.
>
> * Thirty (30) days after first publication, MySQL AB has the right to
> post each article on its own MySQL Network.
>
> * Subscribers will have early access to all draft articles and will
> have the opportunity to comment and contribute. This is a form of
> peer review and a perk for subscribers.
>
> * Each author will be compensated for the rights granted above.
> Features earn $750 for 3,500-4000 words. Columns earn $500 for 2,500
> words. Fees for shorter content, such as Lightning Articles, puzzles,
> and tips and tricks will be determined shortly, but would likely be
> $50-$100 for 1,000 words or less.
>
> * Annual subscriptions to Tabula will be US$72.00.
>
> * Individual issues and back issues will be available for sale from
> the web site for $9.00 each.
>
> * Advertising is accepted and encouraged. A full-page ad is $2,000;
> other sizes include half-page (either vertical or horizontal), one-
> third page (vertical only), and quarter-page, each priced
> proportionally. A text-only ad in the "Marketplace" section, ideal
> for classifieds, job postings, and services is $100 for 200 words +
> logo.
>
> * All bylines and advertisements may include links and email
> addresses. The PDF will be "clickable" to jump to previous material,
> other sites, code downloads, and authors' and vendors' web sites.
>
>
> One caveat: some minimum number of subscribers -- probably above
> 1,000 -- is needed to warrant the launch of the magazine. If that
> minimum is not met, the magazine may be cancelled and all monies will
> be refunded to subscribers.
>
> I think this is the big stuff. Again, the MySQL AB connection is a
> pleasant addition to the publishing plan. The company would like the
> journal to succeed and has been very supportive. For clarity, MySQL
> AB is not obligated to fund, participate, subsidize, advertise, or
> contribute to the journal. The journal is an independent endeavor,
> using the MySQL mark with permission.
>
> What's next?
>
> 1. Accept proposals for columns and features and other content.
> (Propose something now!)
>
> 2. Identify each regular column and its author.
>
> 3. Identify at least nine features.
>
> 4. Describe the format(s) for lightning articles.
>
> 5. Publish the writer's kit.
>
> 6. Get the web site up and running.
>
> 7. Collect community information.
>
> 8. Contact vendors to encourage contributions and advertising.
>
> 9. Set deadlines for issue #1 and set a launch date.
>
> 10. Get the word out!
>
>
> The permanent staff of the magazine has considerable experience
> editing and producing technical articles. The magazine has already
> been designed and looks great! I'll share the mockup soon -- I want
> to try and put real names and columns in the mockup.
>
> I know this email is long, but I wanted to try and answer the most
> pressing questions that authors and advertisers tend to have. If you
> have any questions, please send me email. You are welcome to forward
> this to others or post it online to appropriate forums. (Please do!)
>
> Sam
>
>
> --
> Kenneth Hess
> (918) 665.8878
> http://www.kenhess.com
> --
> To receive this list as a daily digest, send "set cbp digest"
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>
>
> ----- End forwarded message -----
>
> --
> Jim C. Nasby, Database Architect                decibel@decibel.org
> Give your computer some brain candy! www.distributed.net Team #1828
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